/* ---------- Tokens ---------- */
:root {
  --magenta: #E6097F;
  --navy: #0F1A33;
  --navy-soft: rgba(15, 26, 51, 0.6);
  --navy-mute: rgba(15, 26, 51, 0.4);
  --ink-line: rgba(15, 26, 51, 0.1);
  --bg: #FFFFFF;
  --bg-tint: #FAFAF7;
  --magenta-tint: rgba(230, 9, 127, 0.08);

  --font-display: "Inter Tight", "Inter", system-ui, -apple-system, sans-serif;
  --font-sans: "Inter", system-ui, -apple-system, sans-serif;
  --font-mark: "Space Grotesk", "Inter", system-ui, sans-serif;

  --pad-x: clamp(20px, 5.5vw, 80px);
  --kicker-size: 12px;
  --kicker-tracking: 0.18em;
}

/* ---------- Reset ---------- */
*, *::before, *::after { box-sizing: border-box; }
html { -webkit-text-size-adjust: 100%; text-size-adjust: 100%; }
body {
  margin: 0;
  font-family: var(--font-sans);
  font-weight: 400;
  color: var(--navy);
  background: var(--bg);
  -webkit-font-smoothing: antialiased;
  -moz-osx-font-smoothing: grayscale;
  line-height: 1.4;
}
img { display: block; max-width: 100%; }
ol, ul { list-style: none; padding: 0; margin: 0; }
h1, h2, h3, p { margin: 0; }
a { color: inherit; text-decoration: none; }
button { font: inherit; }

/* ---------- Shared ---------- */
.kicker {
  display: inline-flex;
  align-items: center;
  gap: 12px;
  font-size: var(--kicker-size);
  font-weight: 600;
  letter-spacing: var(--kicker-tracking);
  text-transform: uppercase;
  color: var(--navy-soft);
}
.kicker-dot {
  width: 6px; height: 6px; border-radius: 50%;
  background: var(--magenta);
}
.dash {
  width: 24px; height: 1px; background: var(--magenta);
  display: inline-block;
}

.section-title {
  font-family: var(--font-display);
  font-size: clamp(28px, 4vw, 48px);
  font-weight: 600;
  letter-spacing: -0.04em;
  line-height: 1.05;
  color: var(--navy);
  margin-top: 16px;
}

.accent { color: var(--magenta); }

/* ---------- Pills / Buttons ---------- */
.pill {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  padding: 10px 18px;
  border-radius: 999px;
  border: 1px solid transparent;
  font-size: 13px;
  font-weight: 500;
  letter-spacing: -0.01em;
  cursor: pointer;
  transition: transform .15s ease, background .15s ease, color .15s ease, border-color .15s ease;
  white-space: nowrap;
}
.pill:hover { transform: translateY(-1px); }

.pill--ghost {
  border-color: var(--ink-line);
  color: var(--navy);
}
.pill--ghost:hover { border-color: var(--navy); }

.pill--solid {
  background: var(--navy);
  color: #fff;
  padding: 16px 26px;
  font-size: 15px;
}
.pill--solid:hover { background: #000; }

.pill--outline {
  border-color: var(--navy);
  color: var(--navy);
}
.pill--outline:hover { background: var(--navy); color: #fff; }

.pill--lg {
  padding: 18px 26px;
  font-size: 17px;
  letter-spacing: -0.02em;
  font-weight: 500;
}

.pill-dot {
  width: 8px; height: 8px; border-radius: 50%;
  background: var(--magenta);
  flex: none;
}

/* ---------- Topbar ---------- */
.topbar {
  display: flex;
  align-items: center;
  justify-content: space-between;
  padding: 32px var(--pad-x);
}
.brand {
  display: inline-flex;
  align-items: center;
  gap: 14px;
}
.brand-icon { width: 44px; height: 44px; }
.brand-wordmark {
  font-family: var(--font-mark);
  font-size: 28px;
  font-weight: 600;
  letter-spacing: -0.03em;
  color: var(--navy);
}

/* ---------- Hero ---------- */
.hero {
  padding: clamp(72px, 10vw, 140px) var(--pad-x) clamp(96px, 12vw, 160px);
  display: flex;
  flex-direction: column;
  align-items: flex-start;
  gap: 40px;
}
.hero-tagline {
  font-family: var(--font-display);
  font-size: clamp(56px, 12vw, 168px);
  font-weight: 700;
  letter-spacing: -0.022em;
  line-height: 0.98;
  color: var(--navy);
  max-width: 14ch;
}
.hero-sub {
  max-width: 880px;
  font-size: clamp(17px, 2vw, 26px);
  font-weight: 400;
  letter-spacing: -0.02em;
  line-height: 1.4;
  color: var(--navy);
}
.hero-foot {
  display: inline-flex;
  align-items: center;
  gap: 16px;
  margin-top: 8px;
  font-size: 14px;
  font-weight: 500;
  color: var(--navy-soft);
}
.hero-foot-dash {
  width: 48px; height: 1px; background: var(--magenta);
}

/* ---------- Manifesto ---------- */
.manifesto {
  background: var(--navy);
  color: #fff;
  padding: clamp(72px, 10vw, 120px) var(--pad-x);
}
.manifesto-inner {
  display: grid;
  grid-template-columns: 240px 1fr;
  gap: 80px;
  align-items: start;
}
.manifesto-label {
  display: inline-flex;
  align-items: center;
  gap: 12px;
  font-size: var(--kicker-size);
  font-weight: 600;
  letter-spacing: var(--kicker-tracking);
  text-transform: uppercase;
  color: rgba(255,255,255,0.6);
}
.manifesto-label .dash { background: var(--magenta); }
.manifesto-body { display: flex; flex-direction: column; gap: 32px; }
.manifesto-head {
  font-family: var(--font-display);
  font-size: clamp(28px, 4.5vw, 64px);
  font-weight: 600;
  letter-spacing: -0.035em;
  line-height: 1.05;
  color: #fff;
}
.manifesto-body p {
  font-size: clamp(15px, 1.6vw, 20px);
  line-height: 1.5;
  letter-spacing: -0.015em;
  color: rgba(255,255,255,0.8);
}

/* ---------- Pillars ---------- */
.pillars {
  padding: clamp(72px, 10vw, 120px) var(--pad-x);
  background: var(--bg);
}
.pillars-head {
  display: flex;
  justify-content: space-between;
  align-items: flex-end;
  gap: 40px;
  margin-bottom: 48px;
}
.pillars-aside {
  max-width: 340px;
  font-size: 15px;
  line-height: 1.55;
  color: var(--navy-soft);
}

.pillar-list { display: flex; flex-direction: column; }
.pillar-row {
  display: grid;
  grid-template-columns: 60px 380px 1fr;
  gap: 48px;
  padding: 40px 0;
  border-top: 1px solid var(--ink-line);
  align-items: start;
}
.pillar-row:last-child { border-bottom: 1px solid var(--ink-line); }
.pillar-row--accent {
  background: var(--magenta-tint);
  margin: 0 calc(var(--pad-x) * -1);
  padding-left: var(--pad-x);
  padding-right: var(--pad-x);
}
.pillar-num {
  font-family: var(--font-display);
  font-size: 14px;
  font-weight: 600;
  letter-spacing: 0.06em;
  color: var(--magenta);
  margin-top: 14px;
}
.pillar-name {
  font-family: var(--font-display);
  font-size: clamp(36px, 5vw, 56px);
  font-weight: 600;
  letter-spacing: -0.04em;
  line-height: 1;
  color: var(--navy);
  display: flex;
  align-items: center;
  gap: 12px;
}
.pillar-name .star {
  font-size: 0.42em;
  line-height: 1;
  color: var(--magenta);
  transform: translateY(-0.05em);
}
.pillar-body {
  font-size: 17px;
  font-weight: 400;
  letter-spacing: -0.012em;
  line-height: 1.5;
  color: var(--navy-soft);
  margin-top: 14px;
}
.pillar-row--accent .pillar-body { color: var(--navy); }

/* ---------- Audience ---------- */
.audience {
  padding: clamp(72px, 10vw, 120px) var(--pad-x);
  background: var(--bg-tint);
}
.audience-head {
  display: flex;
  justify-content: space-between;
  align-items: flex-end;
  gap: 40px;
  margin-bottom: 48px;
}
.b2b2c {
  font-size: 11px;
  font-weight: 600;
  letter-spacing: 0.25em;
  color: var(--magenta);
}
.role-flow {
  display: grid;
  grid-template-columns: 1fr auto 1fr auto 1fr;
  gap: 24px;
  align-items: stretch;
}
.role {
  border-radius: 6px;
  padding: 36px 32px;
  display: flex;
  flex-direction: column;
  gap: 20px;
  background: var(--bg);
  color: var(--navy);
  border: 1px solid var(--ink-line);
  transition: background-color .6s ease, color .6s ease, border-color .6s ease;
}
.role p {
  transition: color .6s ease;
}
.role-tag {
  font-size: 11px;
  font-weight: 600;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--magenta);
  transition: color .6s ease;
}

.role--selected {
  background: var(--navy);
  color: #fff;
  border-color: var(--navy);
}
.role.role--selected p,
.role.role--selected .role-tag {
  color: #fff;
}
.role-name {
  font-family: var(--font-display);
  font-size: 36px;
  font-weight: 600;
  letter-spacing: -0.035em;
  line-height: 1;
}
.role p {
  font-size: 14px;
  line-height: 1.55;
  color: var(--navy-soft);
}
.role-arrow {
  font-family: var(--font-display);
  font-size: 28px;
  font-weight: 500;
  color: var(--magenta);
  display: flex;
  align-items: center;
  justify-content: center;
}

/* ---------- Closing ---------- */
.closing {
  padding: clamp(96px, 12vw, 160px) var(--pad-x);
  background: var(--bg);
  display: flex;
  flex-direction: column;
  align-items: flex-start;
  gap: 40px;
}
.closing-tagline {
  font-family: var(--font-display);
  font-size: clamp(48px, 9vw, 120px);
  font-weight: 700;
  letter-spacing: -0.022em;
  line-height: 0.98;
  color: var(--navy);
  max-width: 13ch;
}
.closing-sub {
  max-width: 720px;
  font-size: clamp(16px, 1.6vw, 20px);
  font-weight: 400;
  letter-spacing: -0.02em;
  line-height: 1.45;
  color: var(--navy-soft);
}

/* ---------- Footer ---------- */
.site-footer {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 24px;
  padding: 40px var(--pad-x);
  border-top: 1px solid var(--ink-line);
  font-size: 12px;
  font-weight: 500;
  letter-spacing: 0.015em;
  color: var(--navy-soft);
}
.footer-left { display: inline-flex; align-items: center; gap: 10px; }
.footer-icon { width: 16px; height: 16px; }
.footer-mid { color: var(--navy-mute); }

/* ---------- Mobile ---------- */
@media (max-width: 760px) {
  .topbar { padding: 22px 20px; }
  .brand-icon { width: 32px; height: 32px; }
  .brand-wordmark { font-size: 20px; }
  .pill { padding: 8px 14px; font-size: 11px; }
  .pill--solid { padding: 14px 22px; font-size: 14px; }
  .pill--lg { padding: 14px 20px; font-size: 14px; }

  .hero { gap: 28px; }
  .hero-tagline { letter-spacing: -0.02em; }
  .hero-foot { gap: 12px; font-size: 11px; }
  .hero-foot-dash { width: 32px; }

  .manifesto-inner {
    grid-template-columns: 1fr;
    gap: 24px;
  }

  .pillars-head,
  .audience-head {
    flex-direction: column;
    align-items: flex-start;
    gap: 16px;
    margin-bottom: 24px;
  }
  .pillars-aside { font-size: 14px; }

  .pillar-row {
    grid-template-columns: 1fr;
    gap: 12px;
    padding: 28px 0;
  }
  .pillar-row--accent {
    margin: 0 -20px;
    padding: 28px 20px;
  }
  .pillar-num, .pillar-body { margin-top: 0; }

  .role-flow {
    grid-template-columns: 1fr;
    gap: 12px;
  }
  .role { padding: 24px 20px; gap: 14px; }
  .role-name { font-size: 28px; }
  .role-arrow { transform: rotate(90deg); padding: 4px 0; font-size: 22px; }

  .site-footer {
    flex-direction: column;
    align-items: flex-start;
    gap: 8px;
    padding: 24px 20px 32px;
  }
  .footer-mid { font-size: 11px; }
}

/* Hide last role-arrow on mobile (it's redundant) — actually kept for clarity */

@media (prefers-reduced-motion: reduce) {
  * { transition: none !important; animation: none !important; }
}